Situations
The places people visit and their travel between their places
Segmentation using real-world behaviour – enabling publishers to maximize revenues from advertising inventory
Situation Targeting – enabling Ad Tech to use location at scale, with segmentation, geo-fencing and attribution.
Situation Analytics – enabling developers to analyse app use and optimize them for the situations that make up people’s daily lives
All fully compliant to GDPR and without exporting location from users’ phones.
From people to profiles while protecting privacy
We transform personal data into anonymous information in situ on the phone, in real time
GDPR compliance and more
- No need for user consent to export personal data
- No communication of sensitive data
- No issues of data retention
- No need for data protection by receiving systems
- No risk of downstream data leakage