Location-based marketing at scale with GDPR
Situational Insights
Characterising users interests and habits via the places they visit and their travel patterns
Building and enriching profiles and segments
Situational Targeting
Selecting the best real-world situations to interact with consumers
Leveraging geofencing
Identiftying moments of relative calm to boost conversion
Tracking visits for campaign optimization and attribution
Situational Analytics
Understanding app use by place and travel patterns
Slicing and dicing user segment trends
Optimising ‘Drive-to-Store’ campaigns
All at scale under GDPR, without exporting location from users’ phones
From people to profiles while protecting privacy
We transform personal data into anonymous information in situ on the phone, in real time
GDPR compliance and more
- No need for user consent to export location data
- No communication of sensitive data
- No issues of data retention
- No need for data protection by receiving systems
- No risk of downstream data leakage