Ad Tech powered with Situational Modelling
The ideas for SITU8ED were born out of our frustration that location was failing to live up to its potential in driving footfall campaigns.
A totally new approach was needed to determine what consumers were doing and where they were doing it, so we pioneered Situational Targeting to correctly interpret location data and enable advertisers to reach ambitious commercial goals.
Driven by many years’ of experience in marketing operations, in machine learning and in mobile advertising, our team, ex-Google, Hewlett-Packard and Criteo, has perfected patent pending detection of Situations via embedded signal processing and machine learning, all without compromising user privacy.
We’re headquartered in Grenoble, in the foothills of the Alps in south eastern France, with presence in London and Paris, and incorporated in both France and the UK.
We are supported by INRIA – France’s ‘Institut National de Recherche en Informatique et Automatique’ along with our investors Elaia Partners and La Caisse d’Epargne.
We’re a member of HUB612 in Lyon France, our lead investor is IT-Translation (now part of Elaia Partners); we’ve been recognised for our contributions to Creative Tech by Tech London Advocates; and we’re supported in the UK by the British Embassy in Paris and London and Partners.
We’re recruiting! Come join us in rethinking location-based advertising, let’s talk …