Privacy by Design

 

SITU8ED’s products are designed for GDPR,  built from the outset following the principles of Privacy by Design.

We see GDPR as an opportunity rather than a threat, an opportunity to provide differentiated product that puts privacy at the core of the architecture, minimising the access to personal data and the need to share personal data.

Location is a particularly sensitive subject as it can reveal much of interest to marketeers, but also a lot that we as members of the public would prefer to keep private.

GDPR recognises this both in calling out location coordinates as personal data and in highlighting their sensitivity when they reveal for example passage in cancer wards, HIV clinics, religious centres, prisons, or military bases.

SITU8ED’s products never store or share location data, nor can they ever report on sensitive places.  This protects the user while delivering the highest quality targeting and attribution data of all location services. That in turn drives outcomes for advertisers that others can’t even begin to address.

For a more in-depth analyisis please download our white paper GDPR’s impacts on Location-based Advertising, co-authored with Cordery UK legal counsel specialised in GDPR