Segments and buy-triggers to power campaigns, optionally with fully managed campaign operations.
Segments and Buy-Triggers
SITU8ED integrates with Data Management Platforms (DMPs) to provide custom segments for campaigns. Those segments, derived from our industry-leading data, provide high precision targeting based on people’s real-world behaviour.
We also provide real-time buy-triggers integrated with Demand Side Platforms (DSPs). These triggers are used to drive purchases of media in real-time, when people are in situations that make them a particularly likely to act on the advertising content.
Typically these situations relate to the person’s proximity to a target business, and to their current mode of travel; for instance to target people as they arrive near a football stadium on foot, or to target people on public transport within a local area.
Fully managed campaigns
We provide a fully managed service for campaign management, where SITU8ED operates the purchase of media via our DSP partners, optionally with whitelisting of applications and/or app categories.
In doing this we manage the integration of campaign data with DMPs and DSPs, track attribution, optimise the campaign parameters, and provide regular reporting for our clients.