Understand users’ real world behaviours.
Analyse businesses’ catchment areas, customer loyalty and frequentation.
Understand where users live, work and go
View on heatmaps where the audience (or a segment) lives, where they work, as well as where they go on foot, on public transport, by car, …
Understand the competition
Compare with competitors, analysing frequentation and customer loyalty.
Analyse catchment areas
Determine where customers live and work, to visualise catchment areas for stores and other B2C businesses.
Add in time-based analytics
Derive frequentation by time of day and day of week, to identify when users most often visit businesses, as well as highlighting when campaigns drive additional footfall.