Understand users’ real world behaviours.

Analyse businesses’ catchment areas, customer loyalty and frequentation.

Understand where users live, work and go

View on heatmaps where the audience (or a segment) lives, where they work, as well as where they go on foot, on public transport, by car, …

Understand the competition

Compare with competitors, analysing frequentation and customer loyalty.

Analyse catchment areas

Determine where customers live and work, to visualise catchment areas for stores and other B2C businesses.

Add in time-based analytics

Derive frequentation by time of day and day of week, to identify when users most often visit businesses, as well as highlighting when campaigns drive additional footfall.